Jun 20
Instead, we are building out our social spaces in the hope that people will subscribe or fan us where they already are, and ‘like’ our content so their friends see and interact with it too. … However now that social experience is being enabled on destination sites via Facebook Connect and similar services from Google and Twitter, are we likely to see the traffic slide on destination sites start to flatten out for those brands who use these tools
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Brand presence strategy in the social web era » *supercollider
